Last month, I was ready to buy a handcrafted planner through an Instagram ad. Excitedly, I clicked the “Shop Now” link, expecting to be taken straight to the checkout page. Instead, I met an error message —"Page Not Found."

I refreshed the page and tried again, but the result was the same. This made me think of the importance of clickable links in businesses today. Having these links properly posted and actionable enhances credibility and creates valuable opportunities. Here are the essential clickable links every business should have: 

In today's digital world, your business's online presence is often the first impression potential clients or customers have. One crucial detail that many business owners frequently overlook is the importance of clickable links. Having these links properly posted and actionable enhances credibility and creates valuable opportunities. Here are the essential clickable links every business should have: 

1. Website Link: Your website is your digital storefront. You are proud of it and want to share it everywhere – on social media, in emails, in networking groups or on business directories. A broken link can result in lost trust and missed opportunities. The link should always be clickable and lead visitors to the correct page. Example: https://www.trishvirtualsolutions.com/ 

2. Booking or Contact Link: Having a direct link to your booking page is essential. This allows clients to schedule appointments at their convenience. A non-working link could lead to frustrated potential clients, who may decide to move on to a competitor instead. Here's an example of an active booking link: https://tidycal.com/1vqvx63/30-minute-consultation 

3. Social Media Profiles:  Social Media is a key tool for engagement and brand awareness. Too often I have seen profiles with broken links that need updating. Ensure your social media links are correct and clickable (don't forget those posted on your website). Example: http://www.linkedin.com/in/treciawoollery

Broken links make your business looks unprofessional, looses credibility, missed engagement and opportunities. That's how businesses lose sales, not because the product wasn't good, but because a broken link stood in the way. Take a moment today to review and test your website, booking, and social media links. 

A few simple updates can make all the difference in keeping your business accessible and professional. Keep Links short and updated. Always test your links before sharing.

Would you like help to create or updating your digital presence to ensure all your links are working? I'd be happy to assist!

How to Make a Clickable Link on Social Media

For Instagram Bio:

1. Go to profile and tap Edit Profile.

2. Find Links then tap Add External Link. 

3. Copy and paste the URL for the link to be added. (example: https://www.trishvirtualsolutions.com/).

4. Write the title for the link (example: Visit My Website).

5. Save changes – your link should be clickable (example: Visit My Website). Test links before sharing.

Please reply here and tell me which link you updated. 

Read more articles here.