You don’t need to reinvent the wheel, there are three main newsletter formats most businesses use. Let’s make your newsletter something your readers actually look forward to opening.

1. The Informer: This style is all about updates. Think company news, new product launches, or important changes. It’s straightforward and keeps your audience in the loop.

2. The Educator: This one teaches. You might share tips, how-to guides, or quick strategies your audience can use right away. It’s all about positioning your business as the expert.

3. The Curator: Not everything has to be original! With a curated newsletter, you share industry news, relevant articles, or resources your audience will appreciate, all in one neat package.

Most businesses use a mix of these formats, depending on the message. The key is choosing the style that matches your goals: Do you want to inform, teach, or share?

Once I realized this, creating newsletters became so much easier. Instead of asking, “What should I write?” I ask, “Which format fits today’s goal?”

If you’re a business owner, this trick saves you a lot of time and headaches. And if you’d rather hand off the entire newsletter process, I can take that off your plate too. Imagine showing up in your clients’ inboxes regularly without ever having to type a word yourself.

I can help you organize, draft, and even send your newsletters, so you stay consistent without the stress.

Bonus Tip:

• Stick to a consistent structure and formatting style.

• Keep the voice & tone consistent with your brand personality.

• Include a call-to-action (CTA) aligned with your business goals.

Need help setting up a consistent newsletter that gets results? Hit reply, I’d love to chat about how I can support you.

Please reply here, and let me know which style would you lean into? 

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